Medicom I

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1 Nike Dunk SB Medicom
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Nike Dunk SB Medicom

Information

Collab with Medicom, a toy company in Japan. You had to be a member of their website to even get a chance to buy these.

Medicom Toy Corporation is a large Japanese toy company that was established in 1996. The company is famous for their 2.5-3 inch tall "Lego-type" figures called Kubricks. A more recent evolution of the Kubrick figures is the popular Be@rbricks, which sport large potbellies and a bear shaped heads.

Be@rbricks come in discreetly packaged, sealed boxes, so the identity of each figure is a mystery to the consumer. Some of the more rare Be@rbricks come with a very low assortment rate - meaning only 1 may be found out of 192 boxes.

Although this Dunk SB is not the first collaboration between Nike and Mediacom Toy, it's surely one of the more interesting efforts. Similarities between the worlds of rare Be@rbrick figures and Nike Dunk SB's abound. Limited production numbers, savvy collectors, sky-high eBay prices, artist collaborations and release date hysteria are shared traits of both collectables. This Japanese exclusive Be@rbrick SB symbolizes a fusion between the two.

NIKE X MEDIACOM

The first collaboration between Nike and Mediacom occurred in 2002. For the 20th Anniversary of Nike’s Air Force 1, Japan's AD21 shop collaborated with Medicom Toy to produce 500 "Air Force 1 Be@rbricks" as a gift to the shop's customers. In the end of the 2002, a "secret" Air Force 1 Be@rbrick was placed in the Be@rbrick Series 5 run. This Be@rbrick had a low 1/192 assortment rate. Finally in 2003, Medicom Toy produced 2 Air Force 1 Be@rbrick sets and at 2004's White Dunk Tokyo Show, a crystalline Nike Kubrick was given out to guests.